Amazon SEO Guide for beginners

Amazon SEO Guide for beginners

Amazon SEO is the process of improving the Amazon ranking algorithm, A9, in your product listings. These optimizations include using keywords (or search phrases) in the title of a Product Listing, high-quality pictures, competitive pricing, and much more.

Your visibility on Amazon SEO

Just as on Google, buyers on Amazon input a keyword to locate what they are searching for. Like on Google, customers usually click on the first few results and seldom utilize a second, third, or any other page to click on a product.

This implies that the rankings on Amazon are the most significant success criteria for your company. If you sell on Amazon, The higher you are, the higher you are selling! That’s the amazon SEO rule.

It is doubtful that you will sell anything if you rank on page 3 or below. More than 66 percent of consumers now begin their search for new Amazon goods. If your interests do not have a good ranking, you truly lack sales potential!

An algorithm named “A9” (short for “algorithm”) determines the ranking of a product. Since this algorithm essentially determines the destiny of your Amazon success. It is a good idea to understand it a little more.

Amazon differentiates A9 from Google.

What distinguishes A9 from Google Search or other top search engines is that Amazon is a shopping site.

As customers, we seldom hop just for product research on Amazon. Usually, we are pretty near to the place of purchase. Amazon knows this. Amazon knows this. In turn, Amazon is constantly changing what makes buyers purchase more often. We must thus make adjustments that assist consumers to convert more often.

A9: The foundation of Amazon SEO

The search algorithm for Amazon originates from a former subsidiary, A9, and matches the customer search query to the most relevant Amazon catalog items.

This algorithm is essential for Amazon’s business strategy since it enables the one main and most important component. The income per click. In addition, Amazon improves its odds of making a sale and income by improving the items most relevant to a customer’s search.

We get a glimpse of what the A9 algorithm aims for in Amazon’s post on optimizing search and browsing listings:

“The factors such as text match, price, access, selection, and sales history assist in deciding where your product shows in the search results of a customer. You can also improve the exposure and sales of your product by supplying you with relevant and comprehensive information about your product.”

Amazon A10

Amazon A10, an Amazon SEO company, headquartered in Palo Alto. California has created its search engine technology to assist customer search queries to match the most suitable Amazon platform solutions. All sellers see the A10 search engine as the brains behind the whole SEO process. So, It’s important to know that how the A10 algorithm works.

The cognition of the A10 search engine concentrates intensely on its “revenue per click” capabilities, which are the ultimate objective of Amazon. Every time a customer looks for a product on the platform. Must match the best available choices in the Amazon catalog. Thus improving the probability of sales and income production.

Now that you know how Amazon technology works. It’s time to discover how the A10 search engine may overload your product ranks on the site.

Amazon A10 Focuses On:

Relevance: You may build connecting tissue between customer search and your product. Applicability: This contains keywords for front and back as well as other Amazon variables.

Conversions: your ability to convert a customer dramatically affects your performance on Amazon SEO

OFF-Amazon Traffic: your capacity to send consumers from Amazon to Amazon for your goods plays a vital role in ensuring that you are visible ON Amazon.

If you have many non-selling and non-moving goods listed in your catalog, consider. Deleting them since Amazon wants to see a healthy distribution of the sales speed among the products you decide to offer on Amazon.

Your Seller Name

However, Take the effect of your seller name as a ranking element on your relevancy. Some marketers notice So, it may rank particular goods in the organic search results of Amazon if the primary keywords for the product are included in the vendor’s name.

Moreover, Let us take an example. See an example. If you are also looking for American flag ties for guys on Amazon, the first result will be from a seller named “man of men. The term “men” in the name of the vendor may assist them in this ranking.


Another essential in the search results of Amazon SEO is the Products Sponsored. You may view them on many pages spread across several areas. The sponsored product results are often displayed on the top of a product page or are occasionally mixed with organic results.


Then you have filter fields on the left-hand side. There are many criteria like the product category, seller rating, shipping method, brand, color, product condition, etc. The algorithms of Amazon are clever.

They intend to comprehend if the product is black or brown, as long as it is in the product list’s text. The product is indicated in the filter query subset only if this information is contained in the listing copy. No surprise, the ‘optimized listing’ in amazon SEO plays an important part.


Amazon looks at the sales items that its Keywords have generated and shown them higher since we evaluate their relevance differently from Google. Amazon SEO’s primary goal is RPC (Revenue per Customer), and the easiest method to accomplish this is to make your goods more visible.

Also Read: Why Is Digital Marketing Important?