SEO Image is the process of optimizing your website images, so it is simple for search engines to read and locate, thus increasing your content’s visibility and rating on Google and other search engines. The image covers image kind, size, load time, alt text use, and optimization of keywords in image file names.
SEO image is one of the most often neglected aspects of on-site SEO. If you are not cautious, a lousy SEO image may hamper the capacity of your website to acquire links, increase its index, and eventually generate vital organic traffic.
Important Tips for SEO image You Need to Know
Choose the Right Format
Decoding all the different image formats may seem like ordering at Taco Bell for the first time. But you want to ensure that you have selected the appropriate file format before you can start uploading images to your site.
Beware of Copyright
Make sure there is no copyright issue regardless of the image files you select to utilize. The Postal Service pays $3.5 million in image copyright proceedings. And, Sketchers have been sued for 2.5 million dollars.
Write SEO-Friendly Alt Text
Alt tags provide a text replacement to images when a browser cannot display them correctly. The alt property is used, similar to the title, to describe the content of an image file.
Think About the Image File Structure
Google modified its Image Directives in 2018. One of the most popular changes was utilizing the file location and file name to classify images.
Define Your Dimensions
If you use AMP or PWAs, you need to specify the size of your image in the source code. However, if you do not utilize it, providing width and height is still a good practice. It gives consumers a better experience.
Use descriptive alt text.
Alt text (image description text) improves accessibility for those who cannot view images on websites, including users with limited bandwidth or screen reader connections.
To comprehend the image topic, Google utilizes alt text combined with computer vision algorithms and page contents. Alt-text is also helpful in images as a text anchor if you want to use an image as a link.
Discoverability, crawl ability, and indexability
You may believe we do not even have to talk about it, yet people always make it incorrect. Ensure search engines discover, crawl, and index pictures easily.
Make Your Images Mobile-Friendly
It may offer you a high rate of rebound and poor conversions at its worst. However, at best, it may provide you with a higher rating and commitment.
If you do not have original images, there are alternative methods to obtain unique images yet avoid stock pictures. For example, Flickr.com is an excellent image source since you may utilize Creative Commons images. Remember to assign the original photographer. We also enjoy the photos of sites such as Unsplash.
We have a blog article that provides you with a fantastic summary of where to acquire excellent images. Keep away from clear stock pictures and choose the ones that seem (well, just a little) more authentic if you use stock photos. However, whatever you use, you will undoubtedly discover images in which individuals always seem like stock photos, except if you have taken the pictures, which is (in our view) the most acceptable idea.
Significance of Google’s image updates for SEO image
The smaller quantity of preview images and the (new) ability to generate traffic via pictures on the website are essential for SEO images.
The image data, for example, Meta, title, and file name, must be utilized in the context of the article in which the image is used. Google favors content images that best fit the search term of the user.
For site owners, the ideal thing is to optimize the viewable image. Google weighs the image location more and more on the original page. When using the website, users interested in the image should be able to see it instantly.
Benefits of SEO image
The advantages of SEO image may be described in the following bullet points:
Visibility strengthening: Since highly relevant images may be immediately shown in Google’s organic SERPs, optimized websites can improve their search results.
Indirect traffic increases when images are ranking well: more people will visit the website if images search in Google images. May thus enhance traffic with the SEO image.
Possibility of top ranks for universal search: a website may not discover at the top with a URL but with an image.
Improved topical relevance: enhancing the whole theme context is possible if the images are specified with significant tags. The possibilities of targeting higher ranks in Google search are thus increasing.
The number of times the image use, search engines also consider the popularity of an idea. If an image is frequently, it must be popular and therefore highly ranked. Entering images that other websites already use and which are known by search engines lets you classify your image.