What is the importance of Etsy SEO?

Etsy SEO

Etsy SEO improves your store’s visibility and goods for search engines like Google and Etsy’s search feature. SEO may be difficult, not least since search engines continually change the way they search. Still, Etsy sellers need to know SEO best practices to optimize their search shops and get their products in mind to more prospective customers. In this article, we learn about what is the importance of Etsy SEO.

How does Etsy search work?

The search engine of Etsy is intended to present customers with products they want, and there are two stages in how it works: query match and ranking. These are complicated variables, but knowing them may help you learn how to bring more people to your store.

The answer is how closely a user’s search phrase matches the inventory listings of Etsy. If a buyer inputs a search phrase, Etsy sifts the titles, tags, categories, and characteristics of items to discover the best match.

Etsy utilizes information on each listing and store to show goods that buyers most likely purchase sooner to determine the listings’ ranks in the search results. The variables used by Etsy for the search ranking include: This will raise the importance of Etsy SEO.


When the tags, titles, categories, and characteristics of a listing match the search term entered by a user, the listing may show in search results. Keywords that are exact matches appear higher in the search results.

Listing quality score

This indicates how effectively you convert a listing. To accomplish so, Etsy searches for clues to find out how attractive a listing is so that more people who see a listing and make a purchase improve the value and positioning of the listing in search results.


How produced the item listing been lately. Etsy shortly improves a new listing in the search results to assist evaluate the quality score of the thing.

Customer and market experience score:

Each business gets a score based on customer evaluations, how broad your store’s topic is, and any negative comments impacting its classification.

Shipping price:

Because shipping prices significantly impact user choice to buy, Etsy offers preferential search rank to free shops or businesses that offer free shipping guarantees to buyers in the United States.

Translations and language:

All store information, including titles and tags of individual items, must be in the language you chose when creating your Etsy account.

Shop location:

The seller’s location is considered in the EU, Australia, and Canada, and local goods are a little more prominent in search results. Location is not a search criterion in other nations.

Shoppers’ habits:

Search results for specific shoppers are also tailored. Etsy learns what customers want and offers them articles they most likely buy.

Your Etsy shop title

Your store title is a piece of text on your shop homepage beneath your shop name. It may use up to 55 characters.

Your store title will also be your shop page’s “title page.” This is the text a person sees in the search engine, which is connected to your business.

You may change your store title by heading to the Shop Manager and clicking on the pencil symbol under Sales Channels next to your shop name.

We suggest you describe your store and the goods you offer succinctly. Some merchants create a slogan or tagline. Also, consider adding your complete name or company name in your store title if prospective consumers would probably look for you in this manner.

How Does Etsy Decide Rankings?

If you want to enhance the SEO of your Etsy store, you need to understand how Etsy initially selects which listings are first displayed to customers.

When Etsy discovers listings matching a search customer, they examine several criteria to decide how they should be classified.

Think like a buyer

Several helpful Etsy applications can surface the correct keywords. But put yourself in the shoes of your consumers before that. You will quickly identify the correct terms and phrases to use in your listings when you understand your consumers and know why they are looking to utilize your goods.

How to increase sales on ETSY

There will also assist you with the technical aspect of keyword research. Etsy SEO tools may produce lengthy, time-consuming lists of keywords and lots of options. Knowing your purchasers and their search intents facilitates the search process since you know what they are already searching for.

Avoid Repeating the Same Keywords

When you have discovered a keyword for some of the goods you sell, you may believe that the best option for everyone is to get consumers to view them all.

Etsy will only display your listings a few times in one search, no matter how unique your store is or how many improvements you have made. This means that if you use the exact keywords for many posts, most of them will not show in a buyer’s search results.

Why Sell Your Products on Etsy?

If you offer handcrafted products, Etsy is your marketplace. Etsy is now one of the largest online marketplaces since it started in 2005, with 4.4 million sellers, 81.9 million active customers, and annual revenue of $1.7 billion in 2020.

Reasons to sell on Etsy:

Quick Setup

 Setting up shop on Etsy is simple; it doesn’t require special computer skills. The installation procedure is user-friendly and straightforward to navigate.


Etsy only charges sellers $0.20 to list an item and 5% of the selling price when an item sells. Domain/hosting costs are not available.

Community Support

There is a friendly and active seller community on Etsy where you can ask questions, share experiences, and receive assistance from your fellow sellers. So, this was the complete guide to the importance of Etsy SEO.

Read More: How to increase sales on ETSY.